Adidas Mall of the River 2022

Construction.

2022

Commercial space

Cuenca, Ecuador

Adidas Mall of the River 2022

The new and refreshing industrial image of Adidas is applied in the corner store of the Mall del Rio, where the brand previously operated.
In order to achieve more exhibition space, a mezzanine was built to house the warehouse and whose 2 walls facing the sales area are the canvas for the urban artist LANUSHKA to contribute with her creativity a mural representing Cuenca.
A drinking fountain, a moss column and several other elements represent the brand's commitment to the environment, incorporating them as part of its philosophy.