Adidas Mall del Sol 2023

Construction.

2023

Commercial space

Guayaquil, Ecuador

Adidas Mall del Sol 2023

The new and refreshing industrial image of Adidas developed by Croma is applied in the store of the Mall del Sol in Guayaquil, where the brand already operated.
In general terms, the areas and zoning are maintained, but they are dressed with materials with a strong industrial image.
Existing overhanging trusses that are determinant are stripped and given an oxide treatment to accentuate the image while allowing for greater transparency.
The entrance arch with concrete finish and wood stave formwork interrupts the continuous glazing that is topped by a frieze with a rough texture in gray.