Adidas Originals Mall del Rio 2023

Construction.

2023

Commercial space

Cuenca, Ecuador

Adidas Originals Mall del Rio 2023

The original Adidas image developed by Croma is applied in a store located in front of another Adidas store in Mall del Rio, reinforcing the brand's presence in Cuenca.
A gray IPN beam runs along the facade framing the glass while another blue beam, at a different level and height, creates an entrance arch and runs parallel to the gray beam through the interior of the warehouse, achieving continuity and solid presence.
A mezzanine is built to house the cellar and underneath it is located the cashier's office and the dressing rooms, which do not require more height.
The luminous sign in pastel colors and the patterned wood on the floor of the dressing rooms create a soft and warm atmosphere that takes us back to the past.