Reebok El Condado 2023

Construction.

2023

Commercial space

Quito, Ecuador

Reebok El Condado 2023

The new and still developing image is set in a store one floor below the old Reebok in the Mall El Condado in Quito.

For the architectural design, the clear guidelines of the brand were applied, since it is a simple rectangular space where the central structure determines the limit of the mezzanine that houses the warehouse.

The frieze and columns of the façade are dressed in white ceramic, reminiscent of the old New York subway stations; half of the opening corresponds to the entrance and the other half is the showcase, achieving a symmetrical façade and accentuating the cleanliness of the project.

Luminous geometric details scattered throughout the interior are powerful elements and part of the new brand image that dress and give personality to the space.